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Privacy Policy

Last updated: September 7, 2026

Introduction

At WRP Detailing Solutions, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website.

Information We Collect

Contact Information

When you submit a contact form or book a consultation, we collect:

  • Your name
  • Email address
  • Phone number
  • Vehicle information (make, model)
  • Service preferences
  • Your message or inquiry details

Usage Analytics

We partner with Microsoft Clarity to better understand how visitors use our website. Clarity captures how you interact with our site through session recordings and heatmaps. This helps us identify areas for improvement and enhance your user experience.

What Clarity Collects:

  • Page views and navigation patterns
  • Mouse movements, clicks, and scrolling behavior
  • Device type, browser, and screen resolution
  • Session duration and interaction timing

We also use Google Analytics to measure aggregate traffic and enquiry events. To help us connect an enquiry with the way a visitor found the website, this site keeps a first-party attribution record in your browser for up to 90 days. It may include campaign parameters, the first and latest referring source, the referring website's hostname, the landing page, and capture time. It does not contain your name, contact details, advertising click IDs, or the full referring URL. If you submit an enquiry, this record is stored with that enquiry in our database.

Privacy Protection: Clarity uses Balanced Masking by default, which means all sensitive content (email addresses, phone numbers, credit card information) is automatically masked and never captured. All form inputs are also masked for your privacy.

For more information about how Microsoft handles data, please review the Microsoft Privacy Statement .

How We Use Your Information

  • Service Requests: To respond to your inquiries and schedule appointments
  • Email Notifications: To send you service updates and appointment confirmations
  • Website Improvement: To analyze user behavior and optimize our website
  • Service Enhancement: To better understand customer needs and improve our offerings
  • Enquiry Attribution: To understand which campaigns and referring sources generate enquiries

Data Storage & Security

Your contact form submissions are stored securely in our database hosted on Cloudflare's infrastructure. We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, or disclosure.

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to improve your browsing experience and analyze site traffic. These include:

  • Essential Cookies: Required for basic website functionality
  • Analytics Cookies: Google Analytics and Microsoft Clarity for usage analytics
  • First-Party Storage: Campaign and referring-source attribution retained for up to 90 days

Your Rights

You have the right to:

  • Request access to your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Opt-out of analytics tracking (contact us)

Third-Party Services

We use the following third-party services:

  • Microsoft Clarity: Behavioral analytics and session recordings
  • Google Analytics: Aggregate traffic, acquisition, and enquiry-event measurement
  • Cloudflare: Website hosting, security, and email routing
  • Google Fonts: Typography (font delivery)

Contact Us

If you have questions about this Privacy Policy or your data, please contact us:

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically.

Analytics Disclosure: We use Microsoft Clarity to understand how you interact with our website. This information helps us improve your experience and better serve you. Both WRP Detailing Solutions and Microsoft may collect and use this data for site optimization and service improvement purposes.

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